How We Work

MYRALBE — How We Work v4
How We Work · Spain · Portugal

Structured market development, from product understanding to real opportunities.

Focused market expertise. Direct commercial execution.

MYRALBE combines market intelligence, account research, direct market contact and commercial follow-up to develop Spain and Portugal for international manufacturers specialised in Energy Storage & Grid Integration.

Renewable energy and electrical infrastructure Energy · Grid · Infrastructure
Approach

We do not start with outreach. We start by understanding where the product can realistically fit.

Before contacting the market, we understand the product, the application, existing references, competing alternatives, likely buyers and the commercial objective. Only then do we decide which projects and organisations deserve attention.

MYRALBE is not a generic lead-generation agency. We build enough market and product context to make commercial conversations relevant, then remain involved beyond the first reply or meeting.
The MYRALBE Method

Six stages. One continuous commercial process.

The objective is not activity for its own sake. Each stage reduces uncertainty and moves the manufacturer closer to a credible commercial opportunity.

01 — Understand

Product · Application · Positioning

We study the product, the problem it solves, the application to prioritise in Iberia, existing references, competing alternatives and the commercial objective.

02 — Map

Projects · Companies · Buyers

We map relevant projects, developers, asset owners, EPCs, engineering firms, integrators, technical partners and the organisations involved in the buying ecosystem.

03 — Prioritise

Fit · Timing · Commercial Potential

Not every project or account deserves the same effort. We prioritise according to product fit, project stage, timing, accessibility and realistic commercial potential.

04 — Engage

Telephone · Email · LinkedIn · Meetings

We contact the market directly, adapt the message to the account and application, identify the right stakeholder and create meaningful commercial conversations.

05 — Qualify

Requirements · Stakeholders · Next Step

We establish the current situation, suppliers, requirements, timing and decision process. Interest is not automatically an opportunity.

06 — Develop

Meetings · Visits · RFQs · Follow-up

We stay involved after the first conversation, supporting technical introductions, site visits, partner discussions, RFQs, proposals and structured follow-up.

Energy infrastructure project in operation
Commercial Execution

We do not disappear after the first meeting.

Industrial opportunities often move through several people and several months. The work only becomes useful if context and momentum are maintained.

01
Prepare the opportunity Company, stakeholders, context, requirement and next action.
02
Bring in technical expertise When technical depth is required, the manufacturer’s specialist enters the conversation.
03
Maintain continuity Meetings, site visits, partner discussions, RFQs and proposals need persistent follow-up.
04
Capture market learning Suppliers, objections, requirements and project signals become structured intelligence.
Market Intelligence

Every engagement should make the next one stronger.

Projects, companies, buyers, technical requirements, supplier relationships, objections and market signals are organised so that MYRALBE develops a deeper understanding of the Iberian Energy Storage & Grid Integration ecosystem over time.

AI-assisted research

MYRALBE uses an internal AI-assisted research environment to support project discovery, company analysis, account prioritisation and continuous market monitoring.

Technology supports the work. It does not replace direct market contact, commercial judgement or human follow-up.

Commercial Visibility

Clear information. Clear activity. Clear next steps.

The exact reporting format can adapt to the client, but the principle remains the same: relevant activity should be visible and every serious opportunity should have a next action.

Market & project map

Relevant projects, segments, accounts and routes to market.

Prioritised accounts

Which organisations matter, why they matter and where to focus first.

Decision-makers & specifiers

Commercial and technical stakeholders involved in evaluation and purchasing.

Commercial activity

Calls, emails, meetings, introductions and account-by-account development.

Requirements & objections

What the market asks for, what blocks progress and what needs clarification.

Qualified meetings

Context, stakeholders, purpose and a realistic commercial next step.

Opportunities & RFQs

Where commercial traction exists and where structured follow-up is required.

Market learning

What MYRALBE is learning and what should happen next in Iberia.

Client Fit

A focused model works best with the right manufacturer.

A good fit

  • International manufacturer with a proven technical product.
  • Clear application in Energy Storage & Grid Integration.
  • Credible references and realistic delivery capability.
  • Serious interest in developing Spain and/or Portugal.
  • Technical support available when the market requires it.
  • Willingness to build the market rather than simply collect contacts.

Probably not a fit

  • Prototype-stage product without credible references.
  • Commission-only expectations.
  • Generic mass outreach with no account or application focus.
  • No delivery capability or technical support behind the product.
  • Expectation of guaranteed short-term sales.
  • A product sold into a completely different buyer ecosystem.

Let us discuss what needs to happen in the Iberian market.

Tell us what you manufacture, where you currently sell it and what you are trying to achieve in Spain or Portugal.