Electrical systems · Power continuity

Electrification & Critical Infrastructure

Market development for technologies supporting electrical distribution, control, resilience and mission-critical operations.

Engineers commissioning protection and control equipment at an electrical substation

Commercial perspective

The application determines the market.

Electrical technologies are selected through application, architecture, certification, project responsibility and service capability. We identify where the product enters that structure and build the account strategy around the organisations with genuine influence.

We build the commercial structure around where the technology creates value, who can influence its adoption and what must happen for a decision to move.
Specialist maintaining medium-voltage distribution equipment in critical infrastructure
Protection engineer testing relay and control systems at a grid substation

Technology scope

Products and systems within this market.

Electrical distribution and control equipmentSwitchboards, enclosures and modular systemsMotor-control centresTransformers and busbar systemsUPS and power-continuity solutionsPower-quality technologiesEnergy monitoring and managementGrid equipment and power electronicsData-centre technical infrastructure

Buyer ecosystem

Organisations we can identify and develop.

01

Panel builders

Account mapping, stakeholder identification, qualification and structured commercial follow-up.

02

Engineering firms and EPCs

Account mapping, stakeholder identification, qualification and structured commercial follow-up.

03

Electrical integrators

Account mapping, stakeholder identification, qualification and structured commercial follow-up.

04

Specialist contractors

Account mapping, stakeholder identification, qualification and structured commercial follow-up.

05

Industrial plants

Account mapping, stakeholder identification, qualification and structured commercial follow-up.

06

Utilities

Account mapping, stakeholder identification, qualification and structured commercial follow-up.

07

Data-centre operators

Account mapping, stakeholder identification, qualification and structured commercial follow-up.

08

Technical distributors

Account mapping, stakeholder identification, qualification and structured commercial follow-up.

What a mandate covers

From market intelligence to opportunity progression.

  • 01Application, segment and account definition
  • 02Buyer, specifier and partner mapping
  • 03Direct commercial engagement
  • 04Requirements, projects and opportunity qualification
  • 05Meetings, technical coordination and follow-up

Develop the market for Electrification & Critical Infrastructure.

Discuss your market