About Myralbe · Spain · Portugal · France
Market development built on international commercial experience.
Founder-led. Multinational by structure. International by experience.
MYRALBE brings more than fifteen years of international B2B sales and business-development experience to manufacturers of proven technical products, with Energy Storage & Grid Integration as a principal specialisation.
The background is practical: entering markets, building partner networks, developing direct accounts, managing commercial relationships across countries and turning unfamiliar territories into structured business activity.
Each mandate combines accountable commercial leadership with a multinational team contributing market intelligence, local-language engagement, technical coordination and sustained opportunity follow-up.
International commercial team
Why MYRALBE
Market knowledge becomes more valuable when it is allowed to accumulate.
Different technologies repeatedly lead back to overlapping developers, EPCs, engineering firms, system integrators, contractors and asset owners.
MYRALBE was built around that commercial overlap. Instead of relearning an unrelated industry for every mandate, we deepen our understanding of one ecosystem and use that knowledge to build markets more intelligently.
Founder
More than fifteen years building business across international markets.
MYRALBE is led by Paulo Lopes, whose career has developed across international sales, business development, partner management and direct B2B commercial work.
A substantial part of that experience was built from the Netherlands, working internationally and developing business across different European markets and commercial cultures.
The experience includes developing French and francophone business, Southern European markets and the Iberian market, while working with manufacturers, distributors, partners and end customers.
15+
Years in international B2B sales and business development
7+
Years working internationally from the Netherlands
EU
Experience across multiple European commercial markets
4
Working languages: English, Spanish, Portuguese and French
International background
Different markets teach different parts of market development.
MYRALBE's approach does not come from observing international expansion from a distance. It comes from working across markets, commercial cultures, partner structures and customer environments.
International commercial base
Years working from one of Europe's most internationally connected business environments helped build experience in cross-border sales, partner management, account development and international commercial coordination.
Developing markets through language and local commercial understanding
French-speaking business development reinforced the importance of approaching a market through its own language, commercial expectations, relationships and decision-making culture.
Building business across different routes to market
Experience across Southern European markets brought direct selling, distributor development, partner management and account expansion together under different market conditions.
Principal markets connected by one commercial direction
These three markets form MYRALBE's principal commercial territory. Selected mandates can extend into other European and international markets when the product, opportunity and local capability justify it.
European commercial network
A multinational team, strengthened by people on the ground.
MYRALBE combines direct commercial leadership with a multinational team and trusted local collaborators across Europe. Each mandate can bring together market intelligence, local language, account development, technical coordination and commercial follow-up around one objective.
Spain, Portugal and France are our principal markets. Additional reach + can include Germany, Italy, Poland, the Netherlands and other European + or international territories through people who understand the local + business environment and the requirements of the mandate.
Spain · Portugal · France
Direct commercial coverage, local-language execution and the closest + connection between market intelligence and opportunity development.
The Netherlands
Years of cross-border commercial experience developed from one of + Europe's most internationally connected business environments.
Germany
Local commercial support around manufacturers, partners and cross-border account development.
Italy
Commercial contacts and local support where technology, partners or accounts connect with the Italian market.
Poland
Local reach and market perspective for manufacturers and opportunities with a Polish connection.
A wider network when useful
Additional independent agents and collaborators can support cross-border work while MYRALBE keeps one accountable commercial thread.
What this means for clients
International experience matters when the task is to build another market.
A manufacturer entering a new market needs more than introductions. It needs someone able to understand the commercial situation, translate the proposition into local relevance, build relationships and keep the market moving over time.
Starting without starting blindly
Read the market, understand existing routes, identify the right accounts and establish where commercial effort should begin.
Translate the product into local relevance
Technical products still need a commercial argument that reflects local applications, buyers, competitors and project realities.
Build the account beyond one contact
Understand decision-makers, technical influencers, procurement, partners and the wider stakeholder structure around an opportunity.
Understand when the route is direct — and when it is not
Some markets require direct key-account work; others benefit from distributors, integrators or commercial partners.
Create commercial continuity
Turn conversations into structured accounts, opportunities, next actions, follow-up and clearer pipeline visibility.
Stay involved as the sale becomes more complex
Technical questions, proposals, pricing discussions, objections, negotiation preparation and commercial coordination.
How MYRALBE is structured
One accountable lead, with a multinational team around the mandate.
The commercial lead remains directly connected to market priorities, client communication and opportunity development, while research, local-market capability and technical coordination are assembled around the needs of each mandate.
01 — Lead
Clear accountability
One commercial lead connects the mandate, priorities, market activity and client communication.
02 — Intelligence
Structured market research
Projects, companies, buyers, commercial signals and market learning support account development.
03 — Commercial capacity
Resources around the mandate
Research and commercial support can expand with the workload while keeping accountability clear.
04 — Technical connection
Close to the manufacturer's expertise
Commercial development remains connected to the manufacturer's technical specialists when deeper product knowledge is required.
Market presence
Market knowledge develops through contact with the market.
Project research matters. So do trade fairs, technical discussions, manufacturer conversations, buyer feedback, meetings and direct commercial contact.
The combination matters because databases can show who exists; market interaction reveals what companies are doing, what they need and what is changing.
- Direct conversations with manufacturers, buyers and commercial partners.
- Selected sector exhibitions, meetings and technical environments.
- Project context, requirements and buyer feedback carried into future work.
- Commercial learning connected to structured market intelligence.
How we work with clients
Four principles behind the commercial work.
Commercial perspective
Sales experience first. Financial understanding behind it.
MYRALBE's core capability is international business development. Financial training strengthens that work by helping us understand how customers evaluate investment, risk, pricing, commercial terms and the economics around a project.
That becomes particularly relevant as an opportunity moves from technical interest toward proposal, negotiation and commercial decision.
Executive & financial education
Executive MBA and financial training complement the commercial background with a stronger understanding of business economics, investment logic and commercial decision-making.
Develop your next market
Looking for someone to build the market with you?
Tell us what you manufacture, where you already sell it, your current position in the target market and what you want to build next.